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I am going to dissect the training for you and give you as much detail as I can as to what you learn inside the Facebook Master's Program.

There is a lot to cover because there is such a large volume of material, but I will take my time and give you as much information as I can.

Each training video is accompanied by a very detailed PDF document which is a written version of the video. They are all very well made and illustrate the points wonderfully with diagrams, images and infographics.

There are 4 superb bonuses which come with this product. They are:

Competitor Research

In this bonus you are given a good collection of image ads, journey ads, CTA ads from other competitors to give you an idea of what others are promoting.

This gives you a great insight and inspiration for your first creative sets before you even start.

Click Predictor Calculator

You also get a very complex and useful calculator which you can use to your advantage. You can utilise this calculator to estimate potential clicks, profit and opt-ins you can expect from any ad.

Facebook Interest Targeting 150 Cheatsheet

I love this bonus! You are given 150 super targeted interest and audiences which you can use to target specific niches and products with. This is pure gold! 

Facebook Ads Master Checklist

This is the checklist which you need to complete before you launch any new ad campaign to ensure you have covered all the aspects, targeting and goals for your campaign.

These types of procedures can easily be ignored but they are incredibly important for consistency and profitable ads.

The first module gives us you a comprehensive introduction to Facebook advertising, and it helps you understand the different concepts which make up a Facebook advert. You receive a very clear overview of:

• the objectives behind the campaign
• the difference between the different goals and traffic purposes
• introduced to the ad sets and demographics
• and so much more...

The entire first module is created to help you understand how Facebook works and how they segment their audience and show you the most engaging and profitable audience to target.

You're given a clear distinction between sales and traffic and the correlation between these two and aspects such as:

• sales funnels
• landing pages
• add sets
• tweaking
• and so on...

You are also given a brief introduction to the customer intent and the journey a person makes from first being exposed to your advert and making a decision to engage or opt-in to your product.

This is broken down into an easy-to-follow structure of:

• Awareness
• Interest
• Decision
• Action

It is of course very typical for people to get information overload but JayKay is very good at reassuring you that you will have every topic broken down into more detail which will make it easier for you to understand.

The first module is around 45 minutes long - which gives you an indication of the quality of the training. It is fantastic so far!

The second module is an incredibly detailed section about sales pages and how the traffic relates to a sales funnel.

Purpose of the second module is to describe to you how Facebook visitors go from cold traffic to sales, and the steps they go through in between.

You are given detailed descriptions and shown examples of cold traffic, warm traffic and hot traffic and provided with a detailed description of the difference between them and examples of conversion points.

You're also given a detailed description of how to use Facebook pixels to create custom audiences. You use the Facebook pixel at various points in your sales funnel, whether it is a landing page, a thank you page or a blog post, to create a custom audience which you can re-target with highly engaging and valuable Facebook adverts.

The most important aspect of this module is the detailed analysis of the sales page itself because you learn about things like:

• importance of congruence between the Facebook ad and the landing page.
• explanation of what works on Facebook for the best CTA and conversion rate
• examples of which adverts get approved on Facebook
• an exclamation of what information is needed to convert a visit
• and so much more!

The second module is almost an hour and a half long so, as you can imagine, it's tough to summarise this in such a small paragraph without getting too technical and too dull.

All I can say is that this is incredibly detailed and extremely valuable.

The third module is colossal, with almost 3 hours worth of content.

Each section within the third module, which covers the creatives, has both a theory and practical element to it.

First, JayKay talks you through the theory behind the topic and then there is a follow-up video of a practical tutorial where he shows you how to implement the teachings.

In this module you will learn about and shown how to create:

• image ads
• video ads
• text and journey ads
• visual journey ads
• ad copy
• Facebook compliance rules
• landing page compliance roles

Within this section, you learn exactly how to create a highly converting ad, and the triggers behind a conversion optimised ad copy which you need to create a profitable campaign.

You are shown in great detail how to create the ad sets and how to make them clickable and engaging.

Each section uses real examples where JayKay dissects them and shows you what works and what doesn't.

You are also giving clear instructions about how to avoid having your ad account banned by Facebook and how to get your adverts through the compliance check when submitting them for approval.

Once again, you're shown clear and practical examples of what kind of adverts and ad copies are accepted and which aren't.

The training is also accompanied by a worksheet, in the form of a PDF, which summarises the entire module.

The fourth model delves deep into targeting audiences and how you can use the features on the Facebook Insights feature to target very specific people.

You are showing in great detail about things like:

• Demographics
• Interests
• Behaviours
• Custom Audiences

Not only that but JayKay digs deep within each of these categories to an extraordinary level where you learn about targeting particular people who have had specific:

• interactions with products and websites
• life events, such as childbirth
• lifestyle interests, such as organic foods
• brand interests, such as ClickFunnels
• thought leader following
• and much much more!

You will learn about custom audiences and lookalike audiences where you can multiply your targets demographic over and over again by using the data which Facebook collects on its uses.

This module is over two and a half hours long, so you can only imagine the great detail you will learn here. This is incredibly valuable.

The fifth module is all about traffic funnels and how you convert cold traffic into warm traffic, and ultimately sales.

The training is about an hour and a half long and is incredibly detailed with regards to showing you how you structure your ad campaigns to turn cold leads into sales slowly.

You need to expose your product or brand to your audience over multiple adverts to warm them up, and then you grab them, and they enter your sales funnel.

This module explains everything in such a minute detail it gives you a fantastic overview of how a sales funnel is supposed to work, with regards to:

• Exposure
• Action
• Engagement
• First sale
• Upsell
• Nurturing your audience

You're given such a clear structure here that even the most experienced affiliate marketer will look at this and think, "Aha! I've got it!"

You delve deep into the reasoning behind your adverts and JayKay explains very thoroughly why you need to focus on things like:

• the objective behind your ad
• your custom audiences and how you create them and for what reason
• which placements you need to use
• which creatives are the best to use for which purpose
• which destination you send your traffic to and why

Each of these topics is explained thoroughly with easy to understand diagrams and a simple structure. There is so much information here that you will get information overload but it's put together so nicely that you can watch it again and again and you will learn a fantastic new skill here.

The 6th and last module is all about scaling and optimising your campaigns.

This two and a half hour module goes into very clear detail about how to analyse the results of your initial Facebook ads and to optimise them to increase:

• engagement
• exposure
• click through rates
• and sales

You will learn about the key performance indicators (KPI), such as:

• CPM - Cost Per 1000 Impressions
• CPC - Cost Per Click
• CPL - Cost Per Like
• Reach
• Frequency
• and many more indicators which you have never even heard of

You will then go on to learn about how to optimise your winning and losing ads with regards to:

• Age
• Location
• Device
• Gender
• Time of day
• and much more

You will also learn about scaling and how to improve your results from your ad campaigns.

You will learn about horizontal and vertical scaling which includes elements such as:

• new temperature audiences
• new interests
• new objectives
• increasing budget
• adding new devices
• adding new placements
• and much much more 

You also go on to learn about:

• optimising for engagement
• optimising for traffic
• optimising for video views
• optimising for conversion
• and you'll also learn about advanced optimisation methods!

I'm sure you can see by the list here that this is going to get very overwhelming but, once again, everything is presented in such a straightforward, user-friendly manner that you can quickly absorb this information with time.

If you implement what JayKay shows you within this training you stand an excellent chance of drastically increasing your results from your Facebook ad campaigns.

You're given such a clear-cut and precise overview of what it takes to create accurate and highly targeted audiences that this training is your secret weapon in the affiliate marketing world.

The most challenging part of using Facebook ads is knowing what all the features and all the statistics mean and how to use them to your advantage, but this is precisely what you learn in this training.

If you go through the training two or three times, even though it may take you some time, you will enhance your understanding of the Facebook advertising world, and you will see a positive return for your efforts.

Your opt-in rates will increase, your click-through rate will increase, and ultimately your commissions will rise.

However, as with anything online, you have to work through the training and implement the strategies they show you within the FB Master's Program.

The training itself won't make you rich, you have to make it happen.

This training is perfect for anybody who fits the following criteria:

• someone who owns a blog but needs targeted traffic
• someone who wants to increase their email list
• someone who wants to increase sales in their e-commerce store
• someone who needs exposure for their products or blog posts
• someone who needs a trustworthy and honest place to learn about Facebook advertising
• someone who is split testing different sales pages for a product launch

Essentially, what I'm saying here, is that the Facebook Master's Training Program is perfect for any affiliate marketer or product vendor who is looking to increase exposure and sales.

Even an experienced blogger or affiliate marketer will 100% gain some fantastic knowledge from the string.

I had several, "Aha!" moments while I sat through the training, it has helped me immensely.

The content itself is incredibly long, totalling well over 10 hours, which means some people will find this very hard going.

There is an incredible amount of content to absorb and think about before you build your first campaign.

Bearing that in mind, if you are struggling to stay focused and to get through the modules, here are two tips to make the most of this Facebook training.

Tip No.1

Split the modules into one day a piece! If you were to split each module into one day each, then you break up the training into manageable chunks, and you will not feel so overwhelmed.

Personally, I sat through the training over the course of one day because I had to write this review, but I can understand that for a regular Joe/Jane this will be way too much.

My number one tip is to break up the training into reasonable chunks and take your time; there is no hurry completing this course.

Tip No.2

Don't be in a hurry! Make sure you watch all the training at least twice if not three times BEFORE you create any campaigns and submit them for review and start spending money.

You should not be in a hurry when creating Facebook ads because you will make mistakes and you will end up losing money, albeit not very much.

Crafting the perfect Facebook ad takes practice, and you have to complete the training before you start your first ad campaign.

If you try and start a brand new campaign before you even finished the second module, your mindset is wrong, and you need to complete training before you start anything.

I think you can tell by my review that I highly recommend the 'Facebook Master's Training Program'.

This is actually going to be my very first 10/10 star rating, which has been a long time coming, but I was looking for that perfect product, and it seems like I have found it!

I would like to personally congratulate JayKay Dowdall for creating a fantastic resource which will help a large number of affiliate marketers make their first sale online.

Using Facebook to generate a positive ROI has never been easy, but now, with this training, it has become much more attainable to the average newbie marketer and blogger out there.

I hope you found my review helpful and if you have any questions, then please leave them in the comment section below.

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