Anyone who has ever created a successful blog will be familiar with the eagerness for someone to take the money and run, once the blog in question finally starts returning money on a monthly basis.
What if you re-invested that capital back into your blog to develop it further. Would that give you the edge you need to increase your earnings, and at a quicker pace?
Let’s take a look at how you could reinvest your earnings back into your blog to make more money.
Before I get to the only method I recommend, let’s take a look at the two more popular method people use.
Google Ads and Facebook Ads
There is undoubtedly a lot of money to be made in these advertising platforms. They generate billions per year for both affiliates and advertisers.
However, if you are a complete novice, then the learning curve is steep and VERY costly. You burn through hundreds of dollars within days testing a single advertising campaign.
Unless you actually do have money to burn, then I highly recommend avoiding these two for now. At least until you have a firmer grip on what/how/when and why to target certain demographics and people.
I remember a few years back I burnt through about $300 trying to promote “Free, Plus Shipping” offers and it was a complete waste of time, and I did not make a single sale. But I digress…
Outsourcing Your Article Writing
This is, in my opinion, the best way to reinvest your earnings back into your blog.
Well, content is king! The more content you have, the more keywords are ranked in Google and Bing, resulting in more traffic.
If you are proficient in keyword research, then there is no reason why you should not reinvest your earnings back into your blog – especially if the money you invest is generated by the blog in the first place.
But let me make one thing clear first. When it comes to article outsourcing you get exactly what you pay for.
If you got to Fiverr.com or a low-quality article supplier and expect to pay $10 for a 2,000-word article, then you are going to get poor content written by non-English speaking writers. No exceptions.
In fact, you are more likely to receive copied and “spun” articles when paying low prices for long articles. Stay away from these at all cost.
The grammar will be wrong, there will be spelling mistakes, and there is a likelihood that large chunks of the text will make no sense at all.
Upwork is the only place I recommend getting content from. There are many others like Constant Content, however, Upwork is the only one I have used frequently, and I get good quality articles from.
A high-quality article will cost you around $80-150 for 1,000/1,500 words.
For this amount of money, you will get a well written, original and relevant article.
Check out this tutorial on how to hire the right writer at Upwork.
There are still a few pitfalls you need to avoid though, so check out the tutorial in the link above. It could save you some time and money.
But for now, let’s crack on here.
Let’s say for example you are earning $500 per month from your blog.You could, in theory, take that money out and hit the clubs and party a little bit but then what?
However, if you decide to reinvest that $500 by outsourcing 5x $100 articles per month – you also contribute by writing 10 articles per month yourself to your blog. The 10 articles are the average that you would write in any given month regardless of investments.
This means that your content output has now increased by 50%! This is incredible.
Fast forward 6 months, and you will have an added 30 articles in your arsenal. Now let’s take this even further and imagine that each one of these articles brings in on average 30 clicks per month. Some will rank well, some won’t but overall they bring in 30 clicks each.
This means you will get an extra 900+ clicks per month to your website. This will increase your earnings significantly.
As your earnings increase naturally, you can now invest even more by outsourcing more articles and increase your content output by 100%.
If you go to the 12-month future from your very first re-investment, you could be in a position where you have close to 100 additional articles – given the natural increase in revenue which you also use to increase article output.
At the end of the 12 month period, you could be looking at an increase of 3000+ clicks per month!
This will drastically increase your monthly income – assuming you can do keyword research correctly.
Other benefits include;
- More backlinks to your content
- More rankings and SERP clicks
- Increase in page and site authority
- Increase social shares and likes
There is nothing wrong with taking what you earn and using it on groceries and other necessities.
However, if you reinvest your earnings for a short space of time – then in the long run – you will drastically increase your earnings.
This will put you in a position where you can comfortably take money out for personal use AND reinvest more money back into your blog.
Rinse and repeat!