Certainly not, this is a genuine product and for the price it is a bargain to be honest (but not the up-sells).

Will it make you rich? Probably not, but for the purpose it is most likely to be widely used for, it is wonderful.

Products like this are always going to be hyped up a fair bit, I always find, and the sales video will get carried away. Just like 'Hugo Boss' fragrances do not really make you irresistible to women, Instant Product Engine will not make you rich, but it is a useful service to have in your arsenal.

However, I would urge you to read on because there are a few things I need to warn you about.

The Instant Product Engine is a platform from which you can brand and produce high quality PLR eBooks/PDFs to use as part of your Internet marketing campaigns to draw in leads and sales.

Each product has within it a well written PDF (which is the main product) but also sales pages, lead capture pages and a clever editor which allows you to easily edit the products header templates. 

The purpose of these products is to brand them with your name and website brand so it becomes tailored to your customers and then sell it on as part of your business. 

There are also worksheets, checklists and progress maps which your clients can use when they read the PDFs to help them make better use on the information inside.

You also have the option to integrate these products on a whole website to make the whole package as streamlined and high converting as possible. The idea being to take the hassle out of traditional PLR promotions which is tedious and requires a lot of technical knowledge.

There were a few things I liked about this product. I will try my best to explain myself in this next section.

The front cover header is easily edited and you have complete freedom to change the wording, images, etc, to make it tailored to your needs. You can even download the source files and change them in any way you want, which is very good for someone who wants to tweak them even further.

For each individual product you get a whole host of added features such as squeeze pages, confirmation success page and beautiful CTA design which really captures the customers attention.

All the templates for the related pages are stunning and I can see that all these templates would be incredibly valuable in the right hands. You could edit them to suit your needs and send them out to your subscribers and followers.

After reading through the content within the main PDF products I can see that they are informative and helpful. I wouldn't go as far as to say amazing but they certainly give reasonable value to the reader. I would, personally, never dream of charging anyone for one of these product as the sales video suggests but that's just my own preference.

As you can see from my keyword research tool, no one is searching for the keyword 'social media for videographers' and so the reason there is no competition, is because no one is searching for it!

I realize, of course, that Eric was using that as an example of what could be done with the PLR content but, to be fair, it is not really a valid strategy and it was only said to give people false hope of 'possible profit angles'. Not to mention that these PLR books will never rank in Google in the first place, unless you re-write them to make them unique!

Also, the whole sales video does make it clear that selling these PLR products at a profit will be easy and so on... but, again, this is not the case.

One thing which is irritating is that you have to download the source files in order to edit the actual content of the PDFs. Sure you can edit the heading and the branding in the members area but not the content. 

In order to edit the files you need to download them and edit them manually which takes time, skill and experience with all kinds of various software.

In order to change the content easily you have to UPGRADE to a much more expensive membership. More about that in the next section.

As soon as you have paid the initial cost of the product, which promises to have everything you could possibly need to make this system work, you get hit with a very contradictory up-sell. I paid $27 but that was an introduction price. I think the real price will be around $50 mark.

I am told that I have 'one chance' to upgrade to a better version (Platinum 40 Upgrade) of the software which will include a Control Center that hold a whole host of new features which I need to make this whole thing work.

Eric is not wrong in what he says but I thought that the Instant Product Engine was the solution to this problem?

This is where wordplay becomes very subtle because I think in the initial sales video he made no mention of editing the actual content within the products, just the branding and the headings.

Now all of a sudden we have to pay more to have a convenient way of editing the content..... misleading.

Basically, this whole up-sell sales video is one long story about how worthless the initial Instant Product Engine purchase, which you just made, is without this upgrade.

This upgrade will cost you another.... $497! Even more misleading is that if you try and leave, they instantly try a pop up to 'down-sell' where they offer you a $200 discount for the same service but with 20 fewer products! Then you are presented with a 3rd, and final, down-sell where they reduce the price even further....Shameless!

I know this is a very common strategy but don't you want to be honest and upfront with people. Why wiggle and slide around like this to try and squeeze more and more money from people? Do Chris and Naveed not want to build a trusting relationship with people?

Eric goes on to itemize the value of each item in the products such as the articles, press releases and so on... all of this is nonsense. Sure, a well written article is worth in excess of $100, but a PLR article which hold ZERO ranking value and is not unique at all... not so much.

The control center itself allow you to edit all the PDFs and sales pages, related to the products, with a very cool editing software - much like in WordPress.

You are able to edit everything, add videos, images, change buttons, testimonials, add new pages and all kinds of very cool features. Basically you can completely transform all the products easily without any HTML coding. This a helpful feature which I really like and I think the templates for all the pages are wonderful and look very conversion ready!

Sales flow feature: This feature is very clever. You can change the connection/links between the different squeeze pages by dragging and dropping pages to create a different sales flow. So, you can move the sales page to go before the squeeze page, for example. 

Basically means you can chop and change your exit offers, up-sells, down-sales and anything you want to find that perfect combination that converts the best. This is a very clever part of the software, I must admit. I have never seen that before.

Nevertheless at such a hefty price tag - no thanks.

Personally, I would not charge for something like this because you are trying to get leads and you can easily place affiliate links inside the pages.  Also, if you charge then you really need to make the content inside 100% unique and tailored to your style of writing. Simply selling a 'copied' PLR eBook is not good enough, your readers deserve the best. But that is down to each individual blogger or affiliate marketeer, obviously.

Personally, I would use these products as lead generating freebies, with subtle affiliate links inside. Then I would follow up with e-mail marketing to re-target these people with related products. This will generate traffic to my website, and in turn, commissions.

The reason I would not charge for these PDF products is because they are not worth anything. Sure they are informative but the information inside is information I would blog about anyway and there are many bloggers our there who give all this knowledge, and much more, away every single day for free.

It would be like charging someone for directions. Pointless and the person will resent paying for it.

To be honest, no. Instant Product Engine is not suitable for a newbie affiliate marketeer who has no website or an existing mailing list or customer base.

The biggest problem anyone has when promoting PLR content is the fact that it is not unique and has relatively low value. So, unless you have an existing customer base you can give it away to as a freebie so you can increase customer satisfaction, there are very few avenues you can take.

Without a customer base your only option is to use PPC ads and build a landing page to capture leads - which the guys at Instant Product Engine will show you how to do, but at a price!

In a nutshell, Instant Product Engine 2.0 would be awesome for someone who has an existing website or traffic stream and they are looking for quick an easy branding for their eBooks. Someone in the know will easily make money using these beautiful and easily customization products to suit whatever strategy they use to convert leads into sales.

However, the sales videos are misleading and are designed to lure in newbie affiliate marketeers, which I hate. A newbie blogger/affiliate marketeer will NOT make money with this system.